Creative and dedicated event and marketing professional with exceptional organizational and leadership skills and an eye for the details. Strong technical command of the English language; familiarity with virtually all writing styles; serious commitment to excellence in the printed and published word. Passion for upholding brand integrity and commitment to increasing engagement through a unique blend of strategy and storytelling. Proven ability to prioritize, meet deadlines, and provide service excellence.
EXPERIENCE
Director, Pre-College Summer Programs
Loyola Marymount University | 07/2015 – PRESENT
Create, market and manage the Summer Pre-College operation, including academic, co-curricular and extra-curricular offerings. Work with faculty to create innovative academic programming for high school students. Oversee a $600,000+ revenue-driven budget; create all marketing including print, digital and social media.
Achievements:
- Built pipeline pre-college program where an average of 84% of participants apply for undergraduate admission to the university (an average of 40% of those admitted enroll as full-time undergraduates)
- Average increase of 33% in summer program participants over four years
- Increased brand awareness through digital marketing campaigns
Freelance Social Media Copywriter
Viking Cruises | 08/2018 – PRESENT
Write river and ocean cruise and travel-focused copy. Assist with paid social copy when needed. Maintain brand voice within all written copy. Projects have included:
- Facebook, Instagram, Pinterest Copy
- Facebook Ads, Pinterest Ads, Gmail Lead Generation Ads
- Weekly e-Newsletter Headlines
Interim Director, Enrollment Management Communication
Loyola Marymount University | 10/2018 – 04/2019
Manage two full-time staff members including one writer and one graphic designer. Lead the university’s enrollment marketing and communication strategies, programs, and services in support of Enrollment Management. Produce, edit and approve traditional and digital communications; write and edit division’s quarterly annual report for the Board of Trustees; develop and deliver video productions, event promotions, and awareness campaigns.
Achievements:
- Successfully implemented University brand changes for five departments
- Lead recruitment communication and marketing efforts for the largest and highest achieving pool of applicants in university history
- Streamlined new student on-boarding process, including improved technical and content updates to FutureLions, the new student portal
Freelance Social Media Copywriter
Mattel/Attention USA, Remote | 07/2010 – 02/2018
Write social media copy for Mattel’s top selling brands including Facebook, Twitter, Instagram, Pinterest and Tumblr campaigns. Maintain individual brand voice within all written copy. Assist with website content when needed including interactive game, apps and general copy.
Campaigns:
- Ever After High (04/2013-02/2014, 06/2014-02/2018)
- Monster High (07/2010-02/2014, 06/2014-02/2018)
- Barbie (01/2013-02/2014)
Manager, Event Services
Loyola Marymount University | 1/2015 – 07/2015
Oversee four full-time Scheduling and Operations Professionals and 100+ student employees. Develop 25Live training program for new users. Customize 25Live system to individual departments’ business processes. Develop partnerships with university service providers to streamline event process. Space utilization and data tracking.
Achievements:
- Seamlessly transitioned four departments from old interface to new
- Successfully added one new department to the system
Scheduling specialist, Event Services
Loyola Marymount University | 5/2013 – 01/2015
Maintain the integrity and framework security in 25Live. Maintain the event Services website. Develop, write and edit intradepartmental procedures and policies. Maintain University master calendar through annual booking process.
Achievements:
- Successfully implemented Object Level Security features in 25Live
- Restructured data collection to better suit campus needs
Senior/Scheduling Coordinator, Event Services
Loyola Marymount University | 5/2006 – 05/2013
Manage two full time staff members, ten student staff. Oversee the daily operation of the scheduling office. Promoted in January 2010 to facilitate the reservations of nearly 300 annual events considered “priority” for the university.
Achievements:
- Streamlined annual booking process to improve service to campus clients
Ashley Okimoto 