365 Days of Instagram

Letters

There’s something intriguing about the lives we lead online. Think about it, just 15 years ago our stories didn’t exist on the global level that they do today. When I was in high school (for reference, I’m positively ancient in the eyes of my 18-year-old students) the best way to know what was going on in someone’s life was to pass a brilliantly crafted, multi-colored note in AP US History that was artfully origami-ed  into the shape of a heart.  There were no hourly status updates and no beautiful images of your last trip to Let’s Make Everyone Jealous, USA. In fact, the only place to store your most precious photos (which were most likely taken by a disposable camera and developed at the 1-hour photo counter in Target) was in a scrapbook or a photo album. You know, the tangible kind you could hold in your hand.

And when high school was over? Well, for the most part you lost touch with people, only getting the chance to hear their story during a run in at the grocery store or maybe at the ten year reunion (if you even bothered to go).

Instagram

Enter Social Media. A one stop shop to making our stories go totally viral and connecting with people who used to be too far out of our reach. It has its positives and negatives, but I’d like to focus on what makes it engaging and beautiful. It gives us a medium for telling the world who we are. It gives us a unique opportunity to find our individual voices and to express ourselves in new and adventurous ways. I absolutely love that businesses and marketers are finally understanding the benefit of weaving a story to connect with their consumers. What’s even better is there is no right or wrong way to use it. Sure, people (read: marketers and SEO specialists) have their ideas of “best practices,” but the rules go out the window when a truly creative idea comes to bat. What we choose to share with our friends or our followers becomes more than a photo of a gourmet meal or an engagement ring; it becomes a device to pull people into the story we each want to tell.

As you know, I recently began an interesting project. 365 days of Instagram pictures; a photo a day for an entire year. In all honesty, it began as (what I naively assumed would be) an easy resolution for the New Year. How hard can it be to simply snap a picture a day, right? Well, I’m barely 2 days in and it’s actually a lot harder than I thought. Apparently, it’s not as simple as point, click, post. If this project goes as planned then these images, in their entirety, will be my story for 2014. They’ll capture the moment I turn thirty, my spring camping trip with my family, at least two weddings and two births, and those are just the moments I know are coming. There are still so many plot twists that are yet to be uncovered.

As I was traipsing through the shrubbery outside of my office this afternoon, trying to capture an interesting photo to represent Jan 2, I couldn’t help but think about how far I’ve come since the days of passing notes discreetly under desks. I couldn’t help but wonder what my next story will turn out to be. Wherever the year takes me, I’m thrilled to be documenting the journey in such a memorable way.

Follow my 365 days of Instagram here.

Dreams Change But Never Die

Okay, so I’m not going to lie to you – this blog is not my day job.  I know, I know…it’s crazy, right?  Trust me, if I had my way I would write novels for a living, get paid an obnoxious amount of money for said novels, have a beautiful house overlooking a sparkling ocean and be able to share it all with my family (those I already know and those I have yet to meet). Instead I have a day job in event planning, a weekend job in freelance copywriting, a writing partner and two open (read unfinished) scripts, and a blog I barely have time to update.  The blog is what drives me, but everything else pays the bills.

If you  had asked me three years ago if I thought I would end up as a freelance copywriter for a major international company I would have laughed at you.  I’m creative.  Corporations don’t foster creativity, they stifle it, right?  Fast forward to today.  Now I AM a freelance copywriter for a major international corporation and our Facebook page just hit one million fans! Two years ago I started as the social media freelance writer for this brand’s Facebook page and now we have hit one million fans, expanded to Twitter, Tumblr and YouTube and sold out product on every major store shelf we’re carried in. Not only that, but this brand is ethically balanced, deeply story driven and wonderfully creative.

Just to recap – this all means that one million people read my work on a daily basis.  I’ll allow you to stay skeptical for one moment (but don’t even think about lingering in skepticism longer than that). True, it’s just Facebook.  People read my work while they stalk people they “know” but don’t really know. But who cares?  My creative flair is being broadcast to one million people on a daily basis.  True, nobody knows it’s me…but I do, and that’s all that really matters.  What’s funny is how much I have actually found myself loving the whole thing.  Nine years ago, I didn’t even have a personal Facebook page.  In fact, I only have a personal Facebook page because my college roommate made mine for me.  I didn’t even use it for the first few months.  Now here I am, writing copy that’s viewed by over one million people daily.  It’s almost mind-blowing.

I guess what intrigues me the most is how different my career path has turned out from what I originally intended.  I never would have thought I would find myself enjoying what is basically a marketing position, but here I am absolutely relishing every moment, every post, and dare I say every tweet!

Next goal: one million writeattitude blog followers? Okay, maybe that’s a pretty big dream, but let’s face it…I’m also pretty damn determined.

Workshop in Dialogue

I know I may instantly regret saying this, but I miss grad school.  Crazy, right?  I don’t miss the late nights, the endless homework assignments, the studying until I drove myself into an insane, slightly neurotic state (from which I have still not totally recovered more than a year later).  I don’t miss the constant presentations and the anxiety they brought on and I don’t miss weekends filled with homework (or the dread of having to do ALL of my homework Sunday night because I avoided it all weekend).  I do, however, miss spending so much time with the amazing friends I made (p.s. – to those of you out there reading this, let’s hang out soon) and I miss the writing it forced me to do.

Sometimes it’s insanely hard for me to stay motivated when there’s not a solid deadline looming in the background.  The fear of a bad grade could always snap me into focus as well.  I won’t lie, I’m a super over-achiever when it comes to graded work.  My writing partner and I have been working on multiple scripts for multiple years and haven’t had much success in finishing or polishing them, most likely due to our lack of a solid deadline (we were both great in churning out beautiful scripts on tight deadlines during undergrad).  To be honest, I produced fun pieces during my master’s program that I forgot I even wrote.  Below is an example.  I can tell you one thing – I know I wrote it during a summer session Dialogue Workshop.  It was probably the second, maybe third assignment that term.  I can even remember the prompt: “Write a dialogue between two characters in which they are both describing an object in front of them.  You (as the author) should know what the object actually is.  Your characters should not know what the object is.  Do not reveal the object identity to the reader.”

And…write.

I can’t for the life of me remember actually writing this.  It’s so funny how that works. There are pieces from grad school that I wrote that I practically have memorized.  Pieces from high school that I can almost remember word for word.  But this, something I wrote less than two years ago, doesn’t even warrant a small register in my memory.  In the end, it’s actually kind of fun not remembering.  I can discover new things to read on my laptop without having to buy something.  The best part of this piece is – I can’t remember what the “object” is.  Feel free to take a look and if you can figure out what I was describing…well you’d be my hero.

“It’s pretty heavy,” Martin said.
“Heavy and awkward,” said Julie.
“Awkward?”
“You can’t use it for anything.”
“You could use it as a doorstop.”
“A doorstop?”
“It’s heavy enough.”
“It’s too colorful to be a doorstop.”
“Doorstops can’t be colorful?”
“It’s not a doorstop.  Look at all the eyes.”
“There are a lot of eyes.”
“Exactly.”
“Sad eyes,” he said.
“Sad eyes?” She asked.
“Very sad.”
“I think they look kind of happy.”
“Sad and empty.”
“Sad and empty?”
“Shallow even.”
“Explain.”
“Look at this one; it’s all grey and depressing,” he said
“Again, I would like to show you the colorful ones over here,” she said.
“And color equals happy?”
“Naturally.”
“What’s with you and colors today?”
“What is with you and doorstops?”
“Doorstop was a legitimate option.”
“Can you be serious for two seconds?”
“I am being serious.”
“You are not,” Julie said.
“I’m deadly,” said Martin.
“Excuse me?”
“Deadly serious.”
“You’re an idiot.”
“You’re just jealous.”
“Of what?”
“My genius.”
“Because doorstop was such a brilliant idea?”
“Obviously.”
“Can we stop talking about the doorstop, please?”
“You’re the one that keeps bringing it up.”